Bossfotos
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The complete guide for photographers

Take your photography business to the next level with Bossfotos.

Bossfotos is your backend selling platform that automates uploads, tagging, sales and customer support so you spend less time behind a computer and more time behind the camera. No subscription. Industry-leading low commissions. One-on-one support to help you grow. This page explains how — in detail.

Sign up free → 12 minute read · 17 sections
Competitors charging through the mud at an obstacle race
40M+
PHOTOS DELIVERED
150M+
FACES/COMPETITORS
25+
CURRENCIES
10%
STANDARD COMMISSION
$0
SUBSCRIPTION, EVER
01 — Who it's for

Built for photographers who capture people, experiences and events.

Professional and amateur photographers in more than 25 countries use Bossfotos to photograph sporting events, school sports and activities, graduations, festivals, tours and virtually any occasion where people want to find, purchase or download their photos.

Photographer shooting a city marathon
Event photographersMass-participation events including marathons, triathlons, trail runs and cycling. Upload thousands of photos and make them available to participants within minutes of the event finishing.
Photographer at a school sports day
Schools & clubsSchool sports, matches, performances, graduations and club activities. Flexible privacy settings, from open galleries to highly secure access where participants can only view their own photos. Offer paid or free downloads, with printing options where required.
Photographer in a festival crowd
Festivals, tours & attractionsCorporate events, festivals, cultural experiences, tours and attractions. Guests can find their photos in seconds using our secure AI-powered selfie search.
Photographer with a tour group at a coastal lookout
Part-time & starting outNo subscription fees and no upfront costs. Photograph a local sporting event, upload your images and start selling within minutes.
02 — How it works

Four simple steps.

01
Sign up freeCreate your free account in minutes and start building your photography business with Bossfotos. Set up your own branded gallery and personalised URL, with no subscription fees or upfront costs.
Photographer uploading event photos to Bossfotos from a laptop at the finish line
Uploading photos to Bossfotos from a phone and a laptop at a cross-country event
02
Create a gallery and upload your photosCreate your gallery and upload thousands of photos directly from your computer, SD card or mobile phone. Our powerful bulk uploader handles the rest, with AI-powered search helping customers find their photos quickly and easily.
03
Set your pricesYou're in complete control of your pricing. Set prices for individual photos or entire galleries, offer discounts and promotions, and choose how your photos are sold. Bossfotos also offers powerful pricing tools and expert guidance to help you maximise sales.
Setting default photo prices and multi-buy discounts in the Bossfotos console
Competitor finding and buying her race photos on her phone at the finish line
04
Begin sellingShare your gallery with participants and start selling. Customers can find their photos, purchase and download them instantly, and pay in their own currency. Bossfotos handles payment processing, delivery and customer enquiries, while you track your sales through your Photographer Console. Earnings are paid at the end of each month.
03 — The engine

Powerful AI search that helps customers find their photos in seconds.

Bossfotos combines facial recognition, bib recognition, time-based filtering and advanced smart search to make finding photos remarkably easy. Whether you're uploading hundreds or hundreds of thousands of images, our AI-powered search technology helps customers quickly find the photos that matter to them.

The easier it is for customers to find their photos, the more opportunities you have to make a sale.

01
Facial recognitionParticipants can find their photos in seconds with a simple selfie search. No need to scroll through thousands of images.
02
Bib recognitionCompetitors can search using their race number, making it quick and easy to locate their event photos.
03
Time filterParticipants can narrow their search using the time of their activity, helping them find relevant photos even faster.
04
Smart searchOur advanced AI-powered smart search goes beyond traditional facial and bib recognition, helping customers discover photos they might otherwise miss.
KEEP IT SIMPLEUpload everything into one gallery and let Bossfotos do the searching. No need to spend hours manually sorting photos into different locations or categories.
Bossfotos privacy levels: open, password-protected, unpublished, face search without stored selfies, permanent deletion
04 — Privacy

Industry-leading privacy controls for every type of photography.

Different events require different levels of privacy. Bossfotos gives photographers and event organisers complete flexibility over who can view and access their photos.

From public sporting events to highly private school and community activities, you can choose the level of protection that suits your event.

✓
Open galleries — anyone with the link can browse and search photos
✓
Password-protected galleries — restrict access to approved customers or groups
✓
Private, subject-only access — our highest level of privacy allows people to view only the photos in which they appear
✓
Privacy-first facial recognition — customers find their own photos using selfie search, without names being linked to faces
✓
Permanent photo deletion — customers can request the permanent removal of their images
05 — Selling & dynamic pricing

Your photos. Your prices. Your rules.

You decide what to charge for your photography. Set prices for individual photos or entire galleries, offer discounts and promotions, and adjust your pricing to suit your event and customers.

Bossfotos provides powerful pricing tools and can offer recommendations based on our experience and sales insights. Ultimately, every pricing decision is yours.

Event photos at different price points with the Bossfotos dynamic pricing tools
Multi-buy discountsEncourage larger purchases by offering discounts when customers buy multiple photos.
Time-based pricingChoose to offer promotional prices that change over time, encouraging customers to purchase sooner.
Pre-salesOffer photo packages for purchase before an event begins.
Promo vouchersCreate promotional codes for clubs, sponsors, organisers or social media campaigns.
High-resolution & low-resolution downloadsOffer different image sizes and prices, including sponsored high-resolution downloads.
Segment & upsellCreate tailored offers for different customer groups and maximise sales opportunities.
Free downloadsOffer free photos for school events, sponsors or promotional activities. A small per-photo charge applies.
Multi-currencySell internationally, with customers paying in their own currency.
06 — Your brand

Your photography. Your brand.

Build your photography business under your own brand. From personalised watermarks and gallery URLs to website integration and promotional messages, Bossfotos helps you create a professional experience that customers associate with you.

Before and after: Bossfotos watermark replaced with your own brand
Watermark ManagerAdd your own name, logo or branding to photo previews.
Your own branded gallery URL on a phone
Your own private URLGive customers a personalised gallery link that promotes your photography business.
Your galleries inside your own website
Website pluginDisplay your Bossfotos galleries directly on your own website, keeping your brand front and centre.
Your own promotional banner and social post for your next event
Promotional mediaPromote your next event, advertise your services or display sponsor messages within your galleries.
07 — Every function in the console

All the tools you need, included with your free account.

The complete list from the Photographer Console.

Upload & organise

Lightning-fast uploads, even for the biggest events.

Upload thousands or even hundreds of thousands of photos quickly and easily. Our powerful bulk uploader is designed for high-volume event photography, with performance largely limited by your own internet upload speed. Get your photos online and available to customers while the event is still underway or shortly after it finishes.

Bulk upload
Upload huge volumes of photos quickly, without spending hours manually organising them.
Upload from your phone
Connect your camera's SD card directly to your mobile phone and upload photos on location, without needing a laptop.
Upload Video Gallery
Expand your offering by uploading and selling event videos alongside your photos.
Create Albums
Organise multiple galleries into albums for different events, days or activities.
Copy/Duplicate Gallery
Save time by reusing your gallery settings for future events.
Split/Merge Galleries
Move photographs in bulk from one gallery to another.

Sales & admin

Know exactly what's selling — and why.
Sales analysis
See exactly which photos your customers are buying. Scroll through your galleries and instantly identify the images that have sold, helping you understand what works and what to photograph at future events.
Download Sold Photos
Export a list of the photos that have sold.
Commission splits
Automatically share an agreed percentage of sales with event organisers or other photographers working with you. You decide how revenue is divided.
Dynamic pricing
Prices that change automatically with time since the event or with a voucher. You set the start price, the end price and the schedule.
Multi-buy discounts
Customers receive a discount when purchasing multiple photos.
Customer support
Spend more time taking photos and less time on administration. Bossfotos handles customer enquiries, payments and photo delivery, leaving you free to concentrate on photography.
08 — On site

Sell your photos while the event is still happening.

Why wait until the event is over? With Bossfotos, you can upload photos directly from your camera's SD card using your phone or laptop and make them available to customers within minutes.

Participants can find and purchase their photos while the excitement of the event is still fresh.

✓
Upload photos directly from your SD card while on location.
✓
Manage galleries, monitor sales and upload new images using the Photographer Mobi site.
✓
Share gallery links and QR codes at events to help customers find their photos instantly.
09 — Costs & getting paid

No subscription. A low commission when you sell.

You pay nothing to sign up, nothing per month and nothing per upload. Bossfotos takes its standard 10% commission on sales, and you keep the copyright to every photo.

$0
To sign up or subscribeFree forever. No tiers, no limits on galleries or photos.
10%
Standard commissionIndustry-leading low. Taken only when a photo sells.
25+
CurrenciesBuyers pay in theirs. Photographers are paid at the end of each month.
100%
Your copyrightYour photos remain yours. Tax and copyright guidance is in the Help Centre.
÷
Commission splitsOwe the organiser a cut? Enter a percentage on the gallery and it's split automatically.
AI
Facial recognitionIncluded on paid galleries. If you give all photos away at $0, a small charge applies — factor it in.
10 — The problem

You take the photos. We take care of the rest.

The best part of event photography should be taking great photos, not spending hours sorting, watermarking, uploading and dealing with customer enquiries.

Bossfotos handles much of the work behind the scenes, helping you spend more time behind the camera and less time behind a computer.

WITH BOSSFOTOSUpload thousands of photos quickly.AI-powered search helps customers find their images.Your branding appears automatically.Customers purchase and download their photos directly.Payments, delivery and customer enquiries are handled for you.Powerful pricing tools help maximise sales.
WITHOUT BOSSFOTOSManually sort and organise thousands of photos.Apply watermarks individually.Help customers locate their images.Handle payments and photo delivery.Spend valuable time on administration.
Photographer capturing a finisher, with the event's own Bossfotos URL
Photographer networkLooking for more photography opportunities?Bossfotos also works directly with event organisers around the world and engages photographers from our network to cover events.Join the network →
11 — Events & organisers

Win more events. Build stronger relationships with organisers.

Event organisers want great photography, fast delivery and a seamless experience for their participants.

Bossfotos helps you offer a professional, feature-rich photography service that makes you a more attractive choice for organisers and helps you build long-term relationships.

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Branded event galleries featuring the organiser's logo and event identity.
✓
Fast photo delivery, allowing participants to find and share images while the excitement is still fresh.
✓
Optional, automated commission sharing with organisers where agreed.
✓
Flexible privacy controls for events involving children or sensitive activities.
12 — Business support

Real support from people who understand photography.

Bossfotos is built by photographers who understand the challenges of shooting and selling event photos.

We're happy to share practical advice on pricing, event photography, gallery promotion and maximising sales, drawing on our experience working with photographers and events around the world.

Bossfotos support team member on a headset
Pricing that sellsThe optimal price points and discounts for your kind of event, from real sales data.
Shooting tips that sellWhere to stand, what to frame, how to shoot so every competitor is findable and buyable.
Social media playbookHow to use low-res shares and promo vouchers to turn one event into the next booking.
A real help deskStep-by-step guides in the Help Centre and a person at info@bossfotos.com.
13 — Global reach

Sell your photos to customers anywhere in the world.

From triathlons in Sydney to marathons in Kenya, Bossfotos helps photographers reach customers around the world.

With support for more than 25 currencies, international customers can find, purchase and download their photos just as easily as those attending a local event.

World map of sports events covered by the Bossfotos network, from Los Angeles to Sydney
14 — References

Photographers who sell with Bossfotos.

"I literally take tens of thousands of photos at my events. Without facial recognition, no one would ever find them."
Jono
"I literally make 10 times as much since moving to Bossfotos."
Bridget

Want to speak to a Bossfotos photographer directly? Ask us for a reference →

15 — Questions photographers ask

Before you sign up.

More in the Help Centre, or email info@bossfotos.com.

›Does it really cost nothing to join?
Yes. There are no signup fees, subscriptions or charges for uploading photos. Bossfotos earns its standard 10% commission when your photos sell.
›How many photos can I upload?
There's no limit to the number of galleries you can create. Each gallery can contain up to 4,000 photos, allowing you to manage events of virtually any size.
›Do I watermark my photos first?
No. Bossfotos can automatically apply your chosen watermark to photo previews, saving you time and protecting your images.
›Who owns the copyright?
You do. Bossfotos provides the platform to sell your photography, but you retain ownership of your images.
›How does facial recognition handle privacy?
Bossfotos is designed with privacy in mind. Names are never linked to faces, and selfie searches help customers find their own photos. Individuals can also request permanent deletion of their images.
›Can I give photos away for free?
Absolutely. You can offer free downloads for school events, sponsors, promotions or any other purpose. A small processing charge of 4 cents per photo applies.
›How and when do I get paid?
Bossfotos collects customer payments and pays photographers at the end of each month. You can monitor your sales and earnings through your Photographer Console.
Ready now
Ready to get started?
Create your free Bossfotos account in minutes and start turning your photography into sales. No subscription, no upfront costs and no commitment.
Sign up now →
Still deciding
Have a few questions?
Tell us about your photography business or the events you shoot. We're happy to discuss how Bossfotos can help you grow.
Email info@bossfotos.com →